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Modern Conference Room

We are more than just fuel.

About Jasbe

We have a proud history of operations in Australia. 
30 years ago, Jason Be purchased the Petrol Station he worked in as a console operator. Through hard work and dedication Jason, slowly acquired further BP sites and diversified operations to now include 50 stores across Victoria and NSW, employing over 600 staff.

Along our Journey we have embraced opportunities and diversified our portfolio to include fast food chain Carls Jr., Daniels Donuts and Coffee Time Café.

Jasbe has come a long way since its humble beginnings, but the one thing that hasn't changed is our commitment to quality products, excellent customer service and enduring partnerships. 


Our Philosophy

We aim to make a difference in everything we do.

Our philosophy is simple, to offer convenient products and services to our customers at competitive prices. We are committed to a culture of innovation by continuously looking at ways we can improve all aspects of our business.  At each stage of our Journey we have grown by listening and responding to our customers needs.  We let quality, customer service and integrity guide are activities and hope these attributes are reflected in everything we do.
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Jasbe aims to achieve this philosophy by:

  • anticipating the needs of our customers and delivering competitive goods and services;
  • supporting the communities in which we operate;
  • engaging fairly with our suppliers and sourcing ethically and sustainably;
  • looking after our team members and providing a safe fulfilling work environment;
  • acting with integrity and honesty in all of our dealings.

Community Partnerships

We support a range of organisations, including:


  • Schools and kindergartens

  • Local community groups

  • Service clubs

  • Local sporting clubs

  • ​Salvation Army

  • Remembrance Day Red Poppy Appeal

  • Police and emergency services

  • Red Cross



We take great pride in giving back to the  community.

Our fundraising and sponsorship has  benefited local sporting clubs, community events and schools.

If you would like to discuss how Jasbe can help your community organisation, please click on the button bellow. 

We look forward to hearing from you.

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Jasbe contributed to BP’s $1,000,000 donation to the McGrath Breast Cancer Foundation Research, and when our generous customers donated $10,000 to the recent bushfire appeal, we matched their donations dollar for dollar, donating a total of $20,000 to the Red Cross bush fire appeal.

$20,000 to the Red Cross bush fire appeal.


Our Quality Commitment

We stand behind our products and services and want to be assured you're satisfied. If you are not happy with our stores we would love to hear from you. 
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